The USP Factor.
USP....Unique selling Point. When I was a kid,saw Dilip Kumar portray Tragedy.Then came Rajesh Khanna defining Romance.Amitabh Bacchan brought the Angry young man. There were shops which were famous for one particular sweet. As I entered college, we used to go to Mani's near Ruia college who made great Vada Rasam.Sardar 's in Bandra was famous for Pav Bhaji. To summarize my point Each individual had a USP. ....A Unique Selling Point. The individual mastered the Art or technique they were famous for.which was their USP.In due course of time they brought in innovative ideas and creativity but in that field they were masters. Pancham Puriwala at Fort...initially sold only Poori and Aloo Sabzi. In due course of time, added 100 varieties of Poori in menu. We would visit that particular place traveling hours to enjoy the USP factor. But today.....Corporate culture has entered in everything. Commercialization of everything has been done. As a result,the USP Factor has got los...